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Cookies Policy

About Cookies (and similar technologies)

A cookie is a small text file that is automatically sent to your device where it is stored by your web browser on your device. The cookie stores a unique identifier (a string of random characters) so that your browser can be distinguished from others and are often used to link your browser to databases that hold data about your usage and inferred interests, along with other data such as your IP address.

They are used for various functions - from enabling the websites and web applications to work, by recognising the same user as they navigate from one page to another; to analysing what content is viewed and is popular, through to personalising content based on browsing behaviour and interests.

Cookies are either stored for the duration of your visit (a “session cookie”) or they will remain on your device for a fixed period (sometimes several months, or longer) to remember you across multiple browsing sessions (a “persistent cookie”).

Tracking via Apps

Companies are unable to use cookies within Mobile Apps. Instead, they use unique identifiers associated with your device, such as the device Advertising ID (a random and resettable ID on your device), and other data such as your geo-location or your network location. This data is used in the same way as cookies, e.g., to analyse and improve services.

How we use cookies on our services

When you use our website, web applications and/or use our mobile application to access our products and services or view the information we make available, a number of cookies are used by us and by third parties to allow the website/web application to function, to collect useful information about visitors and to help to make your user experience better.

Some of the cookies we use are strictly necessary for our services to function, and we do not ask for your consent to place these on your computer. However, we will notify you that these cookies have been placed on your device.

These cookies are shown below.

COOKIE NAME PURPOSE FURTHER INFORMATION / EXPIRES
token secure, http only - long term user session 30 days
auth_iss local storage - user login provider 1 hour
auth_token local storage - short term user session 1 hour
cookies-consent-expiry local storage - timeout for cookie consent 6 months

Table 1: Cookies (strictly necessary)

For those cookies that are useful but not strictly necessary, we will always ask for your consent before placing them. These cookies support functionality that improves your experience or provides features you have requested.

These shown below:

COOKIE NAME PURPOSE FURTHER INFORMATION / EXPIRES
auth Allows user to “remember me” so they don’t need to confirm their email address on that device. 30 days
persisted_actions local storage - saved user state never

Table 2: Cookies (Functional and Performance)

As well as the cookies we use, we use a number of specialist companies to help us to run our services effectively and to provide some other functionalities such as payments, analytics or social media platform integration (a “third party cookie”). These third-party cookies are also placed on your device, again with your consent.

These are shown below:

COOKIE NAME PURPOSE FURTHER INFORMATION / EXPIRES
__stripe_mid Stripe fraud detection 1 year
__stripe_sid Stripe fraud detection 30 minutes
_ga Affinipay payments cookie 1 year
_ga_HEDKE9PLZR Affinipay payments cookie 1 year
_mkto_trk Affinipay payments cookie 1 year
_gid Affinipay payments cookie Deleted when the session ends
NID Google Settings and Ad Preferences 60 seconds
AEC Google security 6 months
1P_JAR Google analytics 30 days
DV Google user preferences 30 minutes
_GRECAPTCHA Google Recapture 6 months
ln_or Facebook advertising Deleted when the session ends
lidc LinkedIn advertising Deleted when the session ends
li_sugr LinkedIn advertising 3 months
lang LinkedIn language settings Deleted when the session ends
ipv6 Bing advertising Deleted when the session ends
fr Facebook advertising 3 weeks
expor Google Deleted when the session ends
datr Facebook advertising 6 months
bcookie LinkedIn security Deleted when the session ends
_uetvid Bing advertising 3 weeks
_uetsid Bing advertising Deleted when the session ends
_gid Google Deleted when the session ends
_gcl_au Google 3 months
_ga_3169FMG4VW Google analytics 1 year
_ga Google analytics 1 year
_fbp Facebook 3 months
_dc_gtm_UA-29890259-1 Google analytics Deleted when the session ends
__stripe_mid Stripe fraud detection 1 year
__gsas .google.com 1 year
__Secure-3PSIDTS Google advertising 1 year
__Secure-3PSIDCC Google advertising 1 year
__Secure-3PSID Google advertising 1 year
__Secure-3PAPISID Google advertising 1 year
_UR Bing advertising 1 year
_SS Bing advertising Deleted when the session ends
_HPVN Bing advertising 1 year
UserMatchHistory LinkedIn 1 month
TDID Adsrvr advertising 1 year
TDCPM Adsrvr advertising 1 year
SSID Google advertising 1 year
SRCHUSR Bing advertising 5 months
SRCHUID Bing advertising 5 months
SRCHHPGUSR Bing advertising 1 year
SRCHD Bing advertising 4 months
SIDCC Google advertising 1 year
SID Google advertising 1 year
SEARCH_SAMESITE Google advertising 5 months
SAPISID Google advertising 1 year
OTZ Google advertising 1 month
OGPC Google advertising 1 week
OGP Google advertising 1 week
NID Google advertising 6 months
MUID Bing advertising 1 year
MR Bing advertising 1 week
IDE Doubleclick advertising 1 month
HSID Google advertising 2 weeks
HSID Google advertising 1 month
BFBUSR Bing advertising 11 months
BFB Bing advertising 3 months
AnalyticsSyncHistory LinkedIn analytics 1 month
APISID Google advertising 1 month
AID Google advertising 1 year
AEC Google advertising 5 months
1P_JAR Google advertising 1 month
_mfauth Mouseflow Deleted when the session ends
mf_# Mouseflow: Collects data of the user's navigation and interaction on the website in order to personalise the experience. Deleted when the session ends
__hssc Mouseflow Hubspot integration 1 day
_fbp Mouseflow Meta integration 3 months
intercom_device_id Mouseflow Intercom integration 8 months
mp_#_mixpanel Mouseflow Mixpanel integration 1 year
hubspotutk Mouseflow Hubspot integration 179 days
_hssrc Mouseflow Hubspot integration Deleted when the session ends
_gcl_au Mouseflow Google Adsense integration 3 months
intercom_id_# Mouseflow Intercom integration 8 months
ajs_anonymous_id Segment analytics 1 hour
ajs_user_id Segment analytics 1 hour
mf_user Mouseflow 3 months
_mflang Mouseflow 3 weeks
__hstc Mouseflow Hubspot integration 179 days
_mfsw Mouseflow 3 months

Table 3: Cookies (third parties)

Your choices

We will always ask for your prior consent for the use of cookies and other specialist technologies. We will ask for your consent again if any new types of cookies have been added since your last visit.

You can manage your cookie preferences by clicking on the Cookies Settings/Preferences link in the cookie consent notification.

Your web browser or device may be set to accept cookies automatically, and only you can manage your browser or device settings. If you do not want personal data collected through the use of cookies, there is a setting on most browsers that allows you to block certain cookies. Please note that by blocking certain cookies, you may not be able to access important functions or take advantage of the improved website experience that cookies offer.

You can also choose how cookies (across all websites) are handled on your device via your browser settings including to block or delete all cookies or just third-party cookies. Each browser manufacturer is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.

Some web browsers include the ability to transmit “Do Not Track” signals. Because uniform standards for “Do Not Track” have not been established, our websites are not currently configured to respond to these signals.

If you want to opt-out of interest-based advertising, you may do so by clicking here.

Please note this does not completely opt you out of being served ads. You may continue to receive generic advertisements.

Updates to this Cookie Policy

We may update this Cookie Policy from time to time in response to changing legal, regulatory, technical, or business developments. The Cookie Policy was last updated and approved on 27 July 2023.

How to contact us

If you have any questions or concerns about how we use cookies please email us at: infosec@smokeball.com.

If your environment does not meet the minimum system requirements, it is likely to impact your Smokeball experience.
Please consult your IT professional.

Any further questions, please call us on 1300 33 55 53.

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