Kevin Withane

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Impact Legal is a modern legal and business services firm built around adifferent model. Rather than operating as a traditional law firm, Impact Legal brings together independent consultants across legal and non-legal disciplinesto deliver a more flexible, collaborative service offering.

The firm provides legal advice alongside services such as HR, leadership training and corporate advisory, positioning itself as a true one-stop shop for clients. With a virtual structure and a growing network of consultants, Impact Legal has scaled quickly since launching and continues to expand its offering.

Building something different

For founder Kevin Withane, the vision was always broader than a traditional law firm.

“We don’t treat ourselves as just lawyers,” he explains. “We combine legal and non-legal services to create a more complete offering for clients.”

This model allows Impact Legal to collaborate more closely with clients and partners, while also creating a more flexible environment for its consultants. It’s a structure designed for growth, with plans to expand both organically and through acquisitions to build a broader group of services around the core business.

Searching for the right platform

Before Smokeball, Kevin had experience with other practice managementsystems, including Clio. While functional, it didn’t fully align with the way Impact Legal wanted to operate.

“I just didn’t love it,” he says.

What stood out about Smokeball initially was its focus on innovation, particularlyits AI capabilities, and the sense that it was built with the future in mind.

“I remember seeing a demo and thinking, this is interesting, especiallythe AI piece. It felt like something that would help future-proof the firm.”

But beyond the product itself, there was something else that resonated.

“It felt like we were growing alongside Smokeball. Smokeball was new tothe UK market, and we were building something new as well. There was a sense of partnership.”

A more personal approach

For Impact Legal, one of the biggest differentiators has been the relationship with the Smokeball team.

“There’s a personalness to Smokeball that you just don’t get elsewhere,” Kevin explains.

That experience has continued beyond onboarding, with consistent support, accessible training, and a team that feels engaged in the firm’s journey.

“Everyone we’ve worked with has been excellent. The support is fast, responsive and genuinely helpful.”

Supporting a scalable model

As a platform firm, Impact Legal has two key audiences to support: its end clients and its consultants. That makes having the right systems in place critical.

Smokeball plays an important role in simplifying operations and creating consistency across the business. From file setup to document standardisation, it provides a centralised system that supports both compliance and efficiency.

“It makes things simple,” Kevin says. “Having standardised documents and a structured way of working is really valuable for us.”

As the firm continues to grow, automation is becoming an even bigger focus.

“For us, the biggest opportunity is automation, particularly around onboarding and closing files. The more seamless those processes become, the more efficiently we can operate and scale, which Smokeball has helped us to do.”

Laying the foundations for growth

Impact Legal is still in a growth phase, but already the firm is thinking strategically about how technology can support its long-term ambitions.

Smokeball provides a foundation the business can build on, helping to streamline processes today, while enabling more sophisticated workflows for the future.

“We want to build something that scales,” Kevin says. “Technology plays a big role in making that possible.”

Looking ahead

As the legal industry continues to evolve, Kevin sees both challenges and opportunities ahead, particularly around the accessibility and integrationof technology.

“There are so many tools now. The challenge is bringing everything together into one place,” he explains.

For Impact Legal, the goal is to stay ahead of that curve by embracing innovation while keeping things practical and usable for the business.

 A partner for the journey

For Kevin and the team at Impact Legal, Smokeball is more than just software, it’s part of the firm’s broader growth journey.

By combining a modern platform with strong support and a collaborativeapproach, Smokeball has helped the firm build with greater confidence.

“Smokeball gives us a platform we can grow with, a partner we genuinely enjoy working with, and the confidence that we made the right choice.”